If you’re an avid viewer of Lifetime’s Designing Spaces, you may have seen a familiar sight last Friday, as one couple’s desire to transform their backyard brought them into Orchard in Deerfield Beach, Florida. Missed it? The segment is available over at the Designing Spaces website.
In the episode, homeowners Jeannie and Kenny are getting their backyard ready to host a party. After checking out Orchard, they decide to come to the store in person and talk with our experts to think through how they can build a backyard ideal for hosting friends and family.
It was a fascinating experience for our team to follow Jeannie and Kenny, and the Designing Spaces team, throughout this journey– from first being contacted by the show about the idea all the way to celebrating at the couple’s home and seeing all of their selections come to life in their backyard oasis.
“The team from Designing Spaces had shopped our stores and thought it would be a good fit for what they were doing,” said Scott Hankal, Orchard’s Director of Promotions and Performance. “We felt that the viewer of Designing Spaces is just the sort of home enjoyer that we seek to serve at Orchard.”
Scott said he was especially happy that the Designing Spaces piece featured the Orchard associates who make our stores unmatched in the marketplace and demonstrated Orchard’s commitment to bringing the humanity back to the retail experience.
“We really appreciated the opportunity to showcase some of our human services like our WorkBench and Potting Bench and that the segment ended up featuring our patio furniture and grill experts,” he said.
Designing Spaces producer Erin Parker agreed.
“The experts at Orchard were so friendly, and I think we were able to capture that in their genuine personalities in their piece,” Erin said. “They were all extremely knowledgeable of their area.”
“The store looked absolutely stunning--very colorful,” Erin added. “It made our job really easy. The signage is amazing there, so we wanted to be sure to capture it and ensure that we got some of the specialty products that Orchard carries.”
Stacy Sutter from Orchard’s promotions team made the trip down to watch the shoot unfold in person.
“It was a really fun, spontaneous project,” Stacy said. “The team there in Florida was jazzed. The associate who ended up guiding them through the store was just a cool dude. It was great to look at this diverse group of experts we have down in Florida who represent Orchard Supply Hardware.”
The taping of the episode wasn’t without its drama, though.
During taping of the episode, Florida’s weather was up to its usual tricks.
“In the midst of shooting, it started pouring down rain,” Stacy said. “Luckily, it rained while we were in the store, but all our external shooting ended up happening during good weather.”
Stacy said that it was clear the Designing Spaces team saw in Orchard a store that exemplified what their show was all about.
“You could genuinely tell that the Designing Spaces team loved the store,” Stacy said. “They even welcomed our team to the homeowner’s home at the end of the shoot. They really embraced us. It was a great relationship.”
Mary Arfeli, who is part of Orchard’s team in Florida, said that, while she had done trade shows, having about a week to think through and get prepared for a television shoot was a new experience. For instance, as they prepared for the shoot, it of course caught the attention of other customers in the store.
“We knew a patio set the owner was interested in,” Mary said, noting that as they prepared the store to have the camera crew come in, their work around the patio sets caught the attention of neighbors shopping in the store. “It inspired customers to come sit on the patio sets...They wanted to buy it!”
Luckily, they didn’t run out of the furniture the homeowners wanted to look at on their visit. In fact, they found just what they wanted to bring their vision for their backyard to life.
“It was great; we found everything we needed, and probably more,” Jeannie, the homeowner, said during the episode.
“Orchard Supply Hardware made it fun and easy,” she added.
Stacy said she was most proud of watching the team in Florida come together to make this episode possible.
“Overall, it was this whirlwind experience and adrenaline rush, pulling this all together,” Stacy said. “One of our Florida associates said that you can go elsewhere to build your house, but you come to Orchard to build a home--to find all the personal touches to keep your home humming and create that happy space for yourself.”
Are you thinking about a transformation in your own backyard? If so, check out the Designing Spaces episode for some inspiration. And then come in and see our team at your neighborhood Orchard. We’ll be ready to help you think about your own backyard oasis. (Our team members really do know how to help you create homes you can enjoy. They don’t just play experts on TV.)